Hobby-X was launched in South Africa in 1998 and continues to be as popular as ever, attracting tens of thousands of visitors to every show!
Most come from all over South Africa while others travel from Namibia, Botswana, Zimbabwe, Zambia, Mauritius, Swaziland and further afield from the USA, UK and Europe - all looking for materials, equipment, supplies, ideas and techniques to take back with them.
Hobby-X promotes an innovative marketing approach that targets both Trade and Consumers. This two-pronged approach enables Exhibitors to target their marketing to the Trade Buyers, while generating brand awareness and building brand loyalty amongst consumers, ultimately resulting in increased demand for their products within the retail stores.
Many of the visitors to Hobby-X have developed a passion for crafts and hobbies and are hungry for ideas and information on new products.
In the busy-ness of life, we often overlook the importance of me-time. Health professionals all over the world are recognising the benefits of hobbies and crafts and the positive impact they have on busy lives.
The satisfaction of doing something you enjoy simply because you enjoy it is immense – and it's good for you. That fulfilment enables you to be a better parent, a more productive worker, a less grouchy spouse, partner or friend. When your own me-time needs are being met you will be less resentful of all the demands put on your own time by life.
- Indulge yourself with hand bag making, books, magazines and cake decorating.
- Explore your creativity with pewter, scrapbooking, painting and woodworking.
- Have a spectacular shopping experience - mosaics, metal clays, paints, canvasses…
- Stock up on Fun! - games, paintball, puzzles, board games and more.
Experience South Africa's favourite craft and hobby exhibition!